Two kinds of catalog creative from one workflow. Product-level video generated one SKU at a time from a single photo, and enriched frames our team built for clients.
One hero clip covers one row and leaves the rest still. Meta recommends video on at least 20 products for Dynamic Media, though it sets no hard minimum. Meta's Dynamic Media guidance
Enriched frames · client work
What Meta draws on its own, and what has to be built
| Layer on the ad | Meta dynamic overlay | QuickAds template |
|---|---|---|
| Price | Yes | Yes |
| Strikethrough and percent off | Yes | If your template maps a sale price field |
| Free shipping label | Yes | Keep Meta's overlay for this one |
| Brand frame and logo | No | Yes |
| Styled or lifestyle background | No | Yes |
| Your fonts, colours and layout | No | Yes |
| Motion or video per product | No, needs a video per row | Yes, video and motion templates |
| Rating | No | Only if your feed carries it |
Meta's overlays cover price, strikethrough price, percent off and free shipping. Meta's guide to dynamic overlays. Check current placement support before planning around it.
None of them are design mistakes. They are decisions about the frame, the feed and the test, made at the points where nobody is looking.
Connect a feed and the platform serves the image in it: one product, one white background, the same frame as your marketplace listing. Native overlays add a price or a discount label and stop there. The brand frame, the context and the reason to care all have to be built into the creative before the feed serves it.
Every product rendered into a template in your brand, as image, video or motion, with the fields you choose drawn onto the frame. The feed still decides which product runs. The template decides what it looks like.
A price drops on Thursday. The feed updates, but the price or badge baked into last month's image does not, so the ad says one thing and the product page another. The opposite happens too: whole catalogs get regenerated because nobody can see which ten products actually changed.
Change detection on connected URL feeds. QuickAds lists what was added, changed and removed, shows the difference field by field, and lets you regenerate only what moved. Nothing regenerates on its own.
Two ad sets, two designs, and somewhere along the way the product set or the audience changed as well. The result gets read as a creative win or loss when it was nothing of the sort. A catalog test is only readable when the products and the audience hold still.
QuickAds builds the variants: a different layout, background, badge, headline or call to action across the same products. The test runs in Meta, Google, TikTok or Snapchat, where the results already live. On managed, our media team sets it up and reads it.
Smartly, Marpipe and Feedonomics are each good at something real. The right choice depends on where your bottleneck sits: the media buying, the catalog design, the product data, or the hours to run it.
Comparison of QuickAds, Smartly, Marpipe and Feedonomics for catalog advertising: what each is, catalog creative, feed changes, channels, campaign launch, managed service, published pricing and who each is best for.
| QuickAds | Smartly | Marpipe | Feedonomics | |
|---|---|---|---|---|
| What it is | Catalog creative, feed change checks and exports, with a creative and media team you can hand it to. | An enterprise ad platform joining creative, media and data. | A catalog creative tool with product-level video and feed management. | Feed management software and full-service feed operations. |
| Catalog creative | Image, video and motion templates in your brand, field mapping, and a preview of every product before anything is created. | AI image and video templates for dynamic product ads. | Catalog designs and countdowns. Product-level video on Enterprise. | Not the core offer. Its job is the product data itself. |
| When the feed changes | URL feeds show new, changed and removed products. You regenerate only what moved. | Feed-driven campaigns that update automatically. | Daily sync on paid plans, hourly as an add-on. | Ongoing optimisation and sync of product data. |
| Channels | Exports for Facebook, Google, TikTok and Snapchat. | Meta, TikTok, Snapchat and Pinterest for dynamic product ads. | One channel on Startup, unlimited on Enterprise. | 2,000+ destinations, including Google Shopping, Amazon, Walmart and TikTok. |
| Campaign launch | In your ad account. Our media team runs it on managed. | Built in: buying, automation and reporting. | Launches DPA to your channels from the platform. | Delivers product data to each channel. Campaigns are set up there. |
| Done for you | Managed from $5,000 a month: templates, feed upkeep and campaign execution. | Services sold alongside the platform. | White Glove on Enterprise, with a dedicated design strategist. | Full-service feed management. |
| Published pricing | Yes. $299 a month software, from $5,000 a month managed. | No. Quote on request. | Yes. Free, $199 a month with a 500 SKU cap, or $999 a month plus $0.50 per SKU. | No. Quoted on SKU count, channels and service level. |
| Best for | Teams who want catalog creative, feed checks and a team behind it, in one place. | Enterprise teams automating media buying across platforms. | Self-serve catalog design with a free tier and per-SKU pricing. | Brands whose real problem is product data across many channels. |
| Who covers the whole chain | Creative intelligence, strategy, production and campaign management, with the catalog in the middle. | Each covers one link: media and automation, catalog design, or product data. | ||
Sources, checked September 2026: Smartly dynamic product ads · Marpipe pricing · Feedonomics pricing. Prices change, so check each vendor's page before you decide.
your problem is product data across hundreds of marketplaces and shopping channels.
you are an enterprise team that wants media buying and creative automation in one contract.
you want a self-serve catalog design tool with a free tier and pricing per SKU.
you want the creative, the feed checks and the exports in one workflow, and a team that can run all of it for you.
Full comparisons: QuickAds vs MarpipeQuickAds vs Smartly
Comparison of running Catalog Ads self-serve against the managed service: who does the work, what you provide, template design, feed upkeep, campaign launch, best fit and price.
| Run it yourself | Let our team run it | |
|---|---|---|
| Who does the work | Your team, inside QuickAds. You map, brand, preview and export. | Our strategists and designers, with you approving. Same platform underneath. |
| What you provide | A feed URL or CSV, brand assets and your ad accounts. | A brief, a feed and a budget. |
| Template design | You build from our templates. | Built to your brand guidelines by our designers. |
| Feed upkeep | You check the changes and regenerate. | We watch the feed and tell you what changed. |
| Campaign launch | You, in your ad account. | Our media team, in your account, with your approval. |
| Turnaround | As fast as your team moves. | 5 to 7 days per batch, held to the date. |
| Best for | Teams with a designer and the hours to run it. | Teams whose bottleneck is hours rather than intent. |
| Price | $299 a month. | From $5,000 a month, or 5% of ad spend on the productized plan. |
| Switching between them | Start self-serve and hand it over when the range outgrows the hours. | Or start managed and take it in house once your team has the pattern. Same account either way. |
Pick a change. The feed row is on the left, the ad in the middle, and what QuickAds does with it on the right. Nothing regenerates until you say so.
The product shows up under changed, with the old and new price side by side. Regenerate that product, or the batch it belongs to, and leave the rest of the range alone.
How soon shoppers see the new ad depends on how often your ad platform refreshes the feed.
The row is flagged as changed, so you know which ads need attention. Catalog campaigns generally stop serving an item once the availability they read says it is out of stock, which is why keeping that field current in the exported feed matters more than the image.
The product appears under new. Generate its creative with the template the rest of the range already uses, preview it, and it goes out in the next export. Nothing that already works gets touched.
| Feed field | Meta requires it | On a QuickAds frame | Notes |
|---|---|---|---|
| id | Yes | No | Has to match the content ID your Pixel sends, or views cannot be matched to products. |
| title | Yes | Yes | Meta allows 200 characters and recommends 65. Long names get checked in preview. |
| description | Yes | Yes | Kept as written, or translated for a new market. |
| availability | Yes | Yes | Changes are flagged so you know which ads need a refresh. |
| condition | Yes | No | Required for Meta to accept the item. Not a design field. |
| price | Yes | Yes | Changes are flagged on connected URL feeds. |
| link | Yes | No | Where the ad sends the shopper. |
| image_link | Yes | Yes | The product image drives the frame, in image, video or motion templates. |
| brand | Yes | If your template has a slot | Your brand treatment itself comes from the template. |
| item_group_id | Optional | Mapped | Ties sizes and colours together so each keeps its own image. |
| rating | Optional | If your feed has it | Only shown when your feed supplies it. We never add one. |
| sale_price · currency · custom_label | Optional | If your template has a slot | Any column your template exposes can be mapped. We check yours at setup. |
Required fields from Meta's catalog field reference. Fields you do not place never appear on the creative.
Your feed row · beforeid 4417-TAN title Chelsea boot, suede price 89.00 USD availability in stock image_link …/img/4417-tan.jpg
Exported row · afterid 4417-TAN title Chelsea boot, suede price 89.00 USD availability in stock image_link …/4417-tan-branded.jpg
The product data stays as it is. What changes is the creative each row points to: the finished ad's link is written back into that product's row, so the catalog serves the branded version and not the packshot. Shown here for an image ad.
Big ranges and moving inventory, where a repeatable design and clean product data do the most work. These describe workflows, not prebuilt integrations.
Variant IDs keep every colourway on its own image, so the navy jacket never serves the black one's photo. A seasonal drop lands as new rows and gets the same layout the day it arrives.
First test: on-model frame against flat lay, same template, same products. On-model photography
Gold and silver versions of the same piece, a bag in three finishes. Map the exact image and name for each so materials stay distinct at thumbnail size, where most of these ads are seen.
First test: close-up crop against the full product, same badge. Jewellery examples
Shade names on the frame and one layout across hundreds of SKUs, so a lipstick range reads as a range. Ratings appear only when your feed carries them.
First test: shade-name headline against a benefit headline. Beauty creative
Thousands of SKUs with long names and one photo each. Motion templates and styled backgrounds give a single packshot some context, and long titles get caught in preview before anything exports.
First test: plain background against a styled room background. Catalog product video
Weekly promotions, daily price changes and items that sell out by evening. Change detection shows which rows moved, so you refresh one promotional batch instead of the whole catalog.
First test: price-led badge against a product-led frame on the same promo set. Feed optimization
Course libraries, spare parts, travel inventory. If it lives in rows with an image and a price, it can be mapped. Send the feed and we will tell you honestly whether it fits.
See your feed as adsThree ways to buy: software you drive yourself, a team that runs it for you, or creative and campaign management together. We quote output and turnaround, never a return figure.
You run it: templates, field mapping, previews, change checks on URL feeds and exports for all four channels.
Our designers build templates to your guidelines, watch the feed and hand over the files. Each batch takes 5 to 7 days.
Creative plus campaign management. $5,000 monthly minimum, six-month term, with a 2% premium add-on.
Smartly and Feedonomics quote on request. Marpipe publishes plans from free to $999 a month plus $0.50 per SKU. Entry prices cover different work, so compare what each includes before comparing the number. Source
