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Content Strategy
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Data‑driven, AI‑backed creative and narrative strategy
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General video strategy, often not data‑driven
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Dependent on internal experience
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Limited to individual expertise
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Audience Targeting
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Tracks 50+ performance signals for precise targeting
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Limited metrics tracked, less precise targeting
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Often relies on internal market knowledge
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Basic targeting, sometimes inaccurate
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Video Production Team
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10+ video concepts per campaign; in‑house senior team
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2–3 concepts per campaign; mixed experience
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Limited by internal resources
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1–2 concepts only; low variation
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Creative Testing
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High‑volume, multivariate testing and optimisation
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Mixed experience; fewer dedicated testing resources
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Internal team members; may lack specialization
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Limited or no testing capability
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Creative Burnout
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Fresh concepts every cycle to prevent fatigue
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Limited testing capacity means creative fatigue sets in quickly
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Rarely iterated due to resource constraints
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Little to no ability to refresh creative
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SEO & Distribution
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Built‑in video SEO and multi‑platform distribution (web, YouTube, social)
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No SEO optimisation; limited distribution
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Dependent on internal tools; often lacks SEO expertise
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Usually single‑platform distribution; no SEO optimisation
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Budget Allocation
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Success‑based pricing and smart budget scaling; no upfront fees
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Fixed retainers or hourly rates; limited flexibility
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Internal budget management with limited agility
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Low cost, but no strategic allocation
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Data & Insights
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AI + human insights; weekly dashboards and actionable reports
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Standard monthly reports; less actionable
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Dependent on internal tools and resources
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Basic performance analysis
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Expected Results / ROI
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Video marketing increases conversions by 86% and drives 49% faster revenue growth; campaigns often deliver 27% higher click‑through rates.
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Results vary; no clear ROI focus, often prioritise aesthetics over performance.
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Results depend on limited resources and expertise; high risk of wasted spend.
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Results are unpredictable; typically no measurable ROI or strategic insight.
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