Finding creators was never the expensive part. It is everything after: eighty opening messages, fifty-five that go unanswered, a rate argued in a DM and lost by Friday, a brief written from a hunch. Remy runs all seven steps on one platform, AI assisted and human reviewed, at one published price per booking.
Seven-day platform evaluation. Creator bookings are priced separately.
Tell us about the brand and we will run the first search with you. Say what you are looking for and Remy searches Instagram, YouTube and TikTok live.
Free. No card. We reply within one working day.
You name three creators you like. Remy finds others like them, messages them, agrees the rates, and the finished videos come back to you ready to run. Ninety seconds, nothing cut.
From finding the right creator to giving them the right story, through to reading which hook did the work. Every step on one platform, AI assisted and human reviewed.
Follower counts and audience checks are the starting point. What gets someone onto your shortlist is how they deliver: do they hold attention, explain the product clearly and feel credible for your brand?
We have run over $200M in ads. That experience informs how we assess a creator’s on-screen presence, alongside audience fit, content style and relevant campaign results where available. Your shortlist explains why each creator fits your brief and what they should make.
Describe who you want in plain English: the niche, audience, location and budget. Remy searches Instagram, YouTube and TikTok, then the team reviews audience quality, recent content and on-camera delivery. Available view rates and campaign history help us judge the fit. We explain the recommendation before you book.
A scraped list of handles or a database subscription, then a junior person opening profiles and eyeballing the follower count. Over half of marketers spend thirty minutes or less checking a creator before booking one, and bought engagement is invisible at that depth.
Natural-language search across three platforms, bot and fake engagement removed, then real view rate, cost per thousand views, engagement against peers and a brand-fit score on every profile. A 112K account averaging 9.6K views is flagged, not shortlisted.
Messages go out from your own handle, so it reads as your brand and not an agency intermediary. Instagram and TikTok creators get a DM, YouTube creators get an email at the business address they list, which is the only channel most of them answer. Sending ramps up gradually rather than starting at full volume, so your account does not look automated.
Eighty personalised opening messages written by hand, then chasing the fifty-five who never replied, twice. Roughly eight hours before a single conversation has started.
Remy writes every message in all eighty threads from your account — the openers, the chases and the whole negotiation — and holds fourteen of them live at once. A person loses track after three.
You set a cap per follower tier and Remy negotiates down toward it, never up. It prices off average views rather than a rate card, trades non-cash terms like a repost or a discount code instead of raising the cash number, and writes the delivery date and the paid usage rights into the deal rather than leaving them to be argued later. Or skip all of it and take the fixed published price.
Eighty-one percent of brands negotiate in-house, often handing it to the most junior person on the team. Forty-five percent say they have mispriced a creator deal as a result, in a survey of a thousand marketing and procurement professionals, and the rate agreed in a DM on Tuesday cannot be found on Friday. Source
Fixed price and there is nothing to negotiate, or connect your accounts and Remy negotiates from your handle under your cap. Anything that will not come under stops and lands in your inbox.
The brief is not a hunch. Computer-vision models trained on more than thirty-two million ads read what has already worked in your category, and the creator graph reads what has worked for that specific creator's style. Out comes a storyboard built for your niche, your brand and the person actually filming it, which is what stops the back and forth after delivery.
A one-page brief written off a swipe file, then two or three revision rounds once it becomes clear the creator read it differently.
A storyboard sourced from 32M+ ads and the creator graph, matched to your niche and that creator's style, checked against your brand guidelines before it is sent.
Feedback lands on the exact frame and the exact spot in that frame, versioned across every cut, so a revision round is one pass rather than three. Before you see anything, every cut has been checked against your brand guidelines and the placement safe zones, and run frame by frame for frozen frames, colour jumps and product distortion.
Notes typed into a chat thread referring to timestamps. Three revision rounds, each capped to the original brief, and the creator guessing which bit you meant.
Pixel-level comments in QuickAds Spaces, with Creative QA on brand rules and safe zones and Clip QC on the technical faults nobody watches for.
Paid usage was written into the brief before filming, so there is nothing to renegotiate. The partnership or Spark Ads code lands in your own ad account with the window stated per creator, and we hold that window against your flight dates and re-authorise before it lapses. The creator gets paid and we add nothing on top of the figure.
The file arrives and stops there. Whitelisting gets asked for afterwards from a weak position, and a TikTok code that expires at sixty days drops the ad to standard in-feed with no alert.
Code into your ad account, window held against the flight dates, rights already signed. Marketplaces typically add up to twenty percent to each creator payment. We take none of it.
The report comes back at the level of the component, not the video: which hook, which opening frame, which claim and which format, tied back to what your paid account did with them. That read feeds straight into the next brief, so the second batch starts from evidence rather than another swipe file.
A post-campaign deck of view counts and engagement rates, a fortnight late, that tells you the campaign happened but not what to do next.
Component-level decomposition in QuickAds Eve, feeding the next brief automatically. Included, not sold as a separate reporting line.
Every one of these started as a message Remy sent, a rate it negotiated and a deal it closed. The files land in your campaign with the usage terms already attached.
They are not creative mistakes. They are decisions made on the wrong evidence, at three points where the evidence is available and nobody looks at it.
Follower count is the easiest figure in this industry to inflate. Worse, the authenticity and engagement scores most tools sell are built from a sample poll of an account's followers, an estimate drawn from a subset of the audience. Interesting, but it is a survey of who follows them, not verification of what they deliver.
Verified creator data, not a poll. Average views across the last twelve posts, real view rate, cost per thousand views, bot and fake engagement stripped out, and brand fit scored. For elite partners we also read results from campaigns those creators have already run.
The script decides whether the money works, and it is usually the least evidenced part of the whole campaign. A swipe file, a trend someone saw, and a one-page brief. Then two or three revision rounds once it turns out the creator read it differently to you.
The script and the storyboard are built from 32M+ ads, with reinforcement learning run on your category and refreshed weekly, then matched to that creator's own style. What they say is an output of data rather than taste, which is also why it comes back needing one revision pass instead of three.
A view count and an engagement rate tell you the campaign happened. They do not tell you which hook earned the attention, which opening frame held it, or which claim moved anyone, so the next brief starts from the same blank page as the last one.
A component-level read in QuickAds Eve: hook, opening frame, claim and format each scored against what your paid account actually did with them, feeding straight into the next brief. The second batch starts from evidence, not another swipe file.
The two questions every brand asks before starting. Neither has a single right answer, and most suppliers can only sell you one side of each.
Comparison of AI-generated ads and creator ads across what they are, what they are best for, speed, cost, where each wins, where each fails, and whether the output can be whitelisted.
| AI-generated ads | Creator and influencer ads | |
|---|---|---|
| What it is | Ads produced from your product, brand and copy without a shoot. Infinite variants of one idea. | A real person filming, either for you to run as your own ad or posting to their own audience. |
| Best for | Testing angles and hooks at volume, product-led demos, localisation, refreshing a fatigued winner. | Trust, face-to-camera proof, anything where the viewer needs to believe a human used the thing. |
| Speed | Hours. No scheduling, no shipping, no creator to chase. | Five to seven days, because someone has to be booked, briefed and filmed. |
| Cost per asset | Lowest in the market once the brand is set up. | From $129, with the creator fee inside it. |
| Where it wins | Volume. Twenty variants of a hook for the price of a coffee, which is how you find the one that works. | Conversion at the bottom of the funnel, and anything needing a face people will believe. |
| Where it fails | It cannot carry a testimonial, and a professional audience spots it instantly. | It cannot be produced at test volume. Booking forty creators to test four hooks is the wrong tool. |
| Whitelisting | Not possible. No creator handle, so no partnership code and no Spark Ads route. | Yes. The code lands in your own ad account with the window stated per creator. |
| Who does both | Most AI tools stop here. Creator marketplaces never start here. | QuickAds runs both from one brief, one brand profile and one learning loop. |
Comparison of running QuickAds self-serve against the managed service, across who does the work, what you need in house, support, speed, what it frees up, and price.
| Use the tech yourself | Let our pod run it | |
|---|---|---|
| Who does the work | Your team, inside our platform. You set the caps, approve the closes, run the briefs. | Our pod, with you approving. Same platform underneath, we are just the ones in it. |
| What you need in house | Someone who already owns creator programmes and has the hours to run one. | A brief and a budget. Nothing else. |
| Support | 24/7 support, full onboarding and a named account manager at every tier, including the first one. | All of that, plus the people actually doing the work. |
| Time to first ad live | As fast as your team moves. Setup is about twenty minutes. | Five to seven days from brief, held to the date. |
| What it frees up | Nothing. The hours stay with you, which is fine if you have them. | The outreach, the chasing, the negotiation admin and the revision rounds. Usually the reason people switch. |
| Best for | Teams with capacity who want control and the lowest possible cost per asset. | Teams whose bottleneck is hours rather than intent, and who want to scale without hiring. |
| Price | Platform included whenever you are buying videos. $299 a month if you want access on its own. | The same published rate per video. No retainer, no percentage on creator payments. |
| Switching between them | Start self-serve and hand it over when the volume outgrows the hours. | Or start managed and take it in house once your team has the playbook. Same account either way. |
No filter trees, no boolean. Describe who you want in a sentence and Remy goes and finds them, verifies them, and comes back with a ranked list and their contact details.
Three ways to book, with the creator fee inside every price. Nothing is added on top of what the creator is paid and you can see the figure. Marketplaces typically add up to twenty percent to every creator invoice.
A creator films it, you own the footage and run it as your own ad. Audience size is irrelevant. The volume tier.
They post to their own audience. Smaller accounts, usually a far better view rate, and the tier where the negotiation saves most.
Reach plays. Fewer deals, bigger numbers, manual approval on everything above your threshold.
No retainer, no platform fee on top and no percentage taken from what the creator is paid. A marketplace adding up to twenty percent would charge more than this for the same creators. Source
Match on delivery rather than audience size. Pull average views from the creator's last twelve posts, work out the view rate against their follower count, compare engagement to peers in the same niche, and score how close their audience sits to your customer. A 112,000-follower account averaging 9,600 views is a worse buy than a 46,800-follower account averaging 15,100, because the second delivers views at $49 per thousand against the first at $102.
Four things have to happen: find and verify them, reach them on the channel they actually answer, agree a rate and a delivery date in writing, and secure paid usage rights before filming rather than after. Instagram and TikTok creators answer DMs, YouTube creators answer the business email they list. Rates run from about $150 for a UGC deliverable to $2,000 to $5,000 for a single mid-tier sponsored post.
Start from what your paid account has already proved works, not from a trend. Decide whether you are buying content to run as your own ads or access to someone's audience, because those are priced completely differently. Set a cap per follower tier before any outreach begins, and plan for the content to run as a partnership ad rather than stopping at an organic post.
The reliable route is to stop tracking it separately. Once creator content runs as a partnership ad or Spark Ad from your own ad account, it carries the same cost-per-action and click metrics as every other ad you buy and can be compared directly. Discount codes attribute cleanly but under-count, because they miss everyone who saw the post and bought later by another route.
At four levels, in ascending order of usefulness: engagement tells you the audience reacted, codes and links attribute a subset of conversions, paid media metrics put creator content in the same table as the rest of your spend, and a component-level read tells you which hook, frame and claim actually did the work. Only the last one improves the next campaign.
Usually 10,000 to 100,000 followers, with nano below that and macro above. The more useful distinction is what you are buying: content to run as your own ad, priced on the deliverable, or access to their audience, priced on reach. About 45 percent of US brand creator spend now goes to creators under 20,000 followers, up from 19.5 percent in 2021, on eMarketer numbers. Source
Someone paid to make content for a brand to use as its own, rather than to post it to their own audience. Their follower count never enters the transaction, which is why a creator with 200 followers can legitimately charge $200 to $300 for a strong 30-second testimonial. You are buying production skill and a licence.
It depends which part of the job you need doing. Discovery tools find creators and produce nothing. Marketplaces give you access and add up to 20 percent to every creator payment. Agencies do the work on a $4,000 to $8,000 monthly retainer. Remy covers all seven steps from search through to the post-campaign read at a published price per booking.
Three options here. UGC video, where you own the footage and run it as your own ad, is $129. Gold creators with 5,000 to 50,000 followers are $299. Mega creators from 50,000 to 250,000 are $699. The creator fee is inside each price and nothing is added on top of what the creator is paid.
Either. Connect your Instagram or TikTok and a sending address and Remy negotiates from your own handle under your cap, or take the fixed published price and there is no negotiation to run at all.
About twenty minutes, and the longest part is deciding your caps. Connect the accounts, set the budget and a cap per follower tier, seed the search with three handles or upload a CSV, then let Remy send.
No. The cap is set per follower tier and Remy negotiates down, never up. When a creator will not come under it, the thread stops and lands in your inbox rather than getting more expensive.
Describe the creators you want. Remy searches Instagram, YouTube and TikTok live and sends back a ranked, verified list with view rates and contact details.
Free. No card. We reply within one working day.